Food & Drink Research

In addition to sensory evaluation and consumer research, Carol Raithatha Limited offers an insightful food and drink research consultancy. The focus is on developing a deep understanding of the consumer, the product, and the market and how they interact.

Carol has broad sector experience including; soft and alcoholic drinks, confectionery, bakery, fresh produce, flavours, ingredients, meat products and packaging. Key applications include:

  • Market analysis and mapping
  • New trend detection and exploration
  • Technical briefings for marketing functions
  • Customer/client needs to product features translation
  • Identifying cross-sector technology transfer potential
  • Concept development
  • Product features knowledge management
  • Supplier/manufacturer/research partner scoping

All consultancy projects are supported by high level market research and management skills.