Investigating, evaluating and writing about food trends and developments is something Carol enjoys. In a recent article she explored questions such as: What are the ups and downs of starting up a small food business in Norfolk?  Do pop-ups and food entrepreneurs benefit society? The owners of two Norwich micro-businesses (@Tofurei_norwich and @BroadTable) were interviewed for the piece. You can read their thoughts and Carol’s evaluation in ‘Bringing a career to the table’.

Carol also recently wrote two articles for Flavour Horizons (a quarterly, electronic bulletin providing expert interpretation and analysis of flavour technologies and regulatory issues for senior managers, technologists and innovators in the food, beverage and flavour industries): ‘Making it Real – Improving Ecological Validity of Sensory and Consumer Testing’ and ‘Multi-sensory design’.

The Institute of Food Science and Technology Sensory Science Group (IFST SSG) is a UK-based professional network of sensory and consumer scientists. The group organises conferences, discussion groups, student prizes and a sensory science teaching accreditation scheme. Carol is a Fellow of the IFST and a member of the SSG committee and events working group. She recently helped to organise, and gave the introductory presentation at, Getting the Context Right for Sensory and Consumer Testing. The event, which was held at Pepsico in Leicester, was very well attended, and provided a platform to discuss exciting developments in technology and methodology.

Sensory panel performance is an important area for those working and using objective sensory evaluation (using screened and/or trained panellists to discriminate between and/or describe products or experiences). Carol has written two chapters about sensory panel performance for new text books. ‘Sensory panel performance measures’ in ‘Sensory Panel Management’ which was published at the end of 2017, and ‘Panel Quality Management: Performance, Monitoring and Proficiency’ (co-authored with Lauren Rogers) in ‘Descriptive Analysis in Sensory Evaluation’, which is scheduled for publication in early 2018.

Carol moderates a thought-provoking one-day workshop for the Market Research Society exploring the fast developing area of the cross-over between sensory evaluation and qualitative research. The activities and discussions in the workshop consider tools and techniques that give an understanding of how consumers perceive and interact with the physical properties of products and/or to include sensory aspects within the creative development process. The next Using Sensory Evaluation Concepts in Qualitative Research session will be held in June 2018 and all are welcome.